Long & Luxe Curl Enhancing Smoothie 454g

As I Am Long & Luxe Curl Enhancing Smoothie 454g is a leave-in styling cream that aids in defining curls. Thanks to its rich formula full of nourishing and conditioning ingredients, such as Pomegranate and Passion Fruit extracts, this cream hydrates the hair and leaves the curls soft and shiny. At the same time, it smooths split ends and fights frizz. Expect highly defined soft curls!

Characteristics

• Texture: cream;
• Hair issues: styling, lack of curl definition, frizz, split ends;
• Time of application: during styling, once or twice a week;
• Age: 16+;
• Hair type: curly, wavy and coily hair;
• Main benefits: creates definition and hold on curly hair, promotes bouncy curls with natural movement, hydrates the air, smooths split ends, acts against frizz;
• Formulated without: gluten, parabens, phthalates, petrolatum, mineral oils, DEA, lye.

Main Ingredients

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• Pomegranate strengthens the hair follicles and stimulates microcirculation. At the same time, it boosts hair growth and reduces hair breakage as it brings out the natural oils of the hair;
• Passion Fruit has many antioxidants and fatty acids that promote hair health by boosting collagen production. As we age, the production of collagen, an essential vitamin for keeping our complexion plump, slows down. Thus, it is important to stimulate its synthesis;
• Aloe Barbadensis Leaf Juice, known as Aloe Vera, is a great moisturizer and has anti-inflammatory and antibacterial components. Thus, it prevents water loss and protects the scalp against itchiness and the hair from external damage. At the same time, it strengthens the hair and controls greasy hair;
• Biotin prevents hair loss while stimulating hair growth. Additionally, it attenuates scalp inflammation.

How to use

Apply As I Am Long & Luxe Curl Enhancing Smoothie 454g to damp or dry hair once or twice a week. Firstly, section the hair off and apply a small amount of the product from the roots to the tips. Secondly, apply more of the product depending on hair thickness. In the end, do not rinse out.